We’re extremely cognizant of the fact that our clients are on a budget (just like most of us) and we need to provide the best possible service for the best possible price.So, what are the “cheap” tools that we use to craft our client’s message? We have several in our toolbox and thought we’d share them with you in case you might want to add them to your arsenal, too.
We all know that the internet is a vast expanse of ... well, something. Have you ever wondered just how vast it is?
If you’re a small business owner and have already run Facebook advertising or plan to in the future, you need to know about the Facebook Pixel.What is the Facebook Pixel you ask? Well, it’s a snippet of code that you inject into your website and/or landing page that allows Facebook to track the behaviors of people who visit your site, what they do when they’re there, and allows you to re-market to those people later on.
Every business has an “average” customer - the people walking through the door tend to have similar characteristics. Think of the old adage “birds of a feather flock together.” This holds true in nearly every facet of life, but especially in the business world.
Companies and brands everywhere know they need to have a presence on social media, but do they know why?It is a legitimate question and one that can't be easily answered with a blanket statement. However, if there is a rule of thumb for businesses on social media channels, it's that it's the cheapest and easiest way to open a direct line of communication with customers.
Research suggests that writing down notes, thoughts, and ideas with a pen or pencil helps the author retain this information better than through the use of a keyboard.
The ways in which the world gets information changes about as fast as the information itself these days, which makes the results of a recent survey interesting in both social and marketing circles.
Pew Research Center revealed that 62 percent of users get news from social media sources and 44 percent do so on at least a “sometimes” basis.
Is there a band working today that owns the online space like Radiohead?
In my opinion, no. But this isn't a new journey for the band I consider to be the best working today. The band has been on the forefront of digital promotion and distribution of it's music for the better part of two decades.