I know this site and, specifically, this blog are about all things marketing, but on a regular basis I'm going to quit talking shop and talk about some other things that I find interesting -- at least to me. So, without further ado, here's this week's thoughts. Weigh in below if you'd like ...
COOLER AND WARMER - OK, I said it wasn't going to be shop talk, but this one interests me to no end. Have you seen the social media outcry over the new logo and slogan for Rhode Island tourism? What should have been a fairly vanilla issue spiraled out of control. Social media forced the governor to drop the slogan and the state's chief marketing officer resigned after the flop PLUS a tagalong marketing video that featured scenery from Iceland and a website with restaurants in Massachusetts. Read the New York Times' take on it here for all the gory details.
Long story short, it gives us all lessons to learn. The main one is this: social media can be a brutal space to be in sometimes. If you think you can get away with things like scenery from one place passed off as another without the Twitterverse noticing, calling you on it, then humiliating you with relentless memes, think again ...
ROGUE ONE TRAILER - Yes, I'm a geek. Yes, I squeeled like a schoolgirl when I watched the trailer for the first time. Yes, I'm counting the days until I can see it in theaters. Yes, I ... just watch the thing yourself here and see for yourself.
SO LONG, HAG - I'm not a huge country music fan, but I've always been a fan of Merle Haggard.
Haggard was a prolific and fabulous songwriter, and I think his contributions to the craft were not rightly celebrated during his life. Just a quick look at a list of his hits demonstrates the man's ability to write a damn good song regardless of genre. Mama Tried, Sing Me Back Home, Okie from Muskogee, and I Think I'll Just Stay Here and Drink are but a mere few of the man's epic songs that spoke to the trials and tribulations of the common man.
Haggard's passing is just the latest in what is beginning to feel like an endless string of pop culture icons that have shuffled off this mortal coil in recent months. It's a reminder that the greats are slowly leaving us as well as another opportunity to stare at our own mortality. Let's raise a glass to 'ol Merle and imagine the duet that he and George Jones are treating the angels to.
SNIPPETS - Facebook is apparently doubling down on live video, which is sure to keep Zuckerberg and Company atop the social media heap for awhile longer ... Snapchat usage continues to rise, but my thought currently is that it's not yet ready for prime time as a marketing channel. That could definitely change, and in a hurry ... Guns N Roses has officially announced locations and dates for what is going to be a tour for the ages this summer. Will it be like watching a train wreck in progress or a glorious return for the band? Time will tell ... Villanova continued the throwback to the mid-80s by winning their first title in 30 years. This follows up the Kansas City Royals first World Series win in 30 years. Why, then, can't the clock go backward on my birthday?
OK, loyal readers, what did I miss? Where did I go wrong? What did you like? Let me know in the comments and let's have a little fun with it. Happy Friday!