One thing that I encourage clients to consider when I start working with them is who their customers are and how best to reach them. That’s a no-brainer, right? Then again, maybe it’s not.

Every business has an “average” customer - the people walking through the door tend to have similar characteristics. Think of the old adage “birds of a feather flock together.” This holds true in nearly every facet of life, but especially in the business world. Everybody who walks through your door has at least one thing in common. They like the product(s) you offer.

If you run a gym, everybody who comes in enjoys a good workout. If you run a bar, everybody enjoys the libations you serve. If you’re a real estate agent, everybody you come in contact with wants to move into (or sell a home in) your area.

But, do those people generally have other things in common? I’d be willing to be a lot of money that they do. In fact, Facebook and other social media outlets are so confident that they do that they’ll sell you advertising based on that exact philosophy.

If you’re in a business that tracks any kind of analytics, take a look at your customer base and see what you can determine about them. Are they female or male? What age group do they fall into? Do they fall into certain economic tiers? Patterns will emerge and you can take advantage of those to help drive business in your door.

Social media advertising allows businesses to be very targeted in their pursuit  of new customers. Once you have your ideal customer in mind, use the targeting available to find them and put an offer they can’t refuse in front of them.

Seems simple enough, right? Some well-planned A/B testing and things of that nature should help you pinpoint what you should keep doing and what you should ditch. Also, creating an audience that is more narrow in scope will help narrow your focus to the most effective ad possible.

Small business owners should get familiar with solid social media tactics to help rise above the competition. Develop a schedule for regular posts to your social media feeds. Look for relevant hashtags to help put your content in front of potential new customers. Use your platform to become an expert in your field. Develop and distribute content that provides value to your customers and potential new customers. Develop an advertising strategy to attract new customers and bring them to your brand.

If you’d like to discuss these ideas in person, please feel free to contact us for a FREE consultation. We would love to help put you on the path to social media marketing success!