Lessons from Laremy Tunsil

Lessons from Laremy Tunsil

While this is a blog ostensibly about marketing, I couldn't let the 2016 NFL draft go by without discussing some social media lessons to be learned from Laremy Tunsil's giant flameout over a supposed social media hack.

Tools guaranteed to deliver quality graphics

Tools guaranteed to deliver quality graphics

Every marketing professional has to create graphics from time to time and certainly I'm no exception. However, in the spirit of bootstrapping my business and trying to save money where possible, I'm always on the lookout for a bargain. I think this list fits the bill.

Take your content from promising to sensational

What constitutes outstanding content?

What I think it boils down to is emotion. In fact, there's quite a bit of research that backs this up. Emotion drives an audience to read beyond the headline of the story. Emotion also drives people to take action beyond just reading the story, too.

Thoughts for the Week

I know this site and, specifically, this blog are about all things marketing, but on a regular basis I'm going to quit talking shop and talk about some other things that I find interesting -- at least to me. So, without further ado, here's this week's thoughts.

Lessons From IKEA

On my most recent trip to IKEA, I was struck by the brilliance of their in-store marketing. 

It's not subtle at all, really, it's almost in your face. It also works like a charm. All you have to do is look at the overflowing shopping carts of the fellow shoppers around you to know that it works.

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What's in a name?

Recently, and much to my dismay, I discovered an actual product called Soylent. 

In and of itself, I have no problem with the product. The problem I have is with the NAME of the product. If you're a certain age, you remember a 1973 film called Soylent Green that starred Charleston Heston and Edward G. Robinson.

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Welcome, and Thank You

I want to put out some thought-provoking information, some (hopefully) helpful tips and advice, and even some ways to have some fun. Please feel to lurk around or join in the conversation. 

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